Avantika Wu
Graphic Designer
Info
Index
Work
N–close E–merge
MFA Thesis
Mistify
Branding/Packaging/Business strategy
Between Being & Nothingness
Book design/Exhibition
Mid–Autumn Festival
Event/Visual identity
Nexis
Font design
Robert Frank Framing Dialogue
Exhibition/Visual identity
Email
Instagram
LinkedIn
©2025 Avantika Wu
Mistify stands at the intersection of wellness and personal expression, transforming the necessity of mask-wearing into an enjoyable, sensory experience with its innovative scented stickers. We position ourselves at the intersection of wellness and personalized aromatherapy to revolutionize the personal wearable market by combining functionality with sensory pleasure. We are committed to the ultimate enjoyment of personal scent, allowing wearers to enhance their daily lives.
Research & Strategy
Based on the data research, our main customer base is the Female Gen Z perfume market, which accounts for 20.66% of the US female perfume Market.
The brand combines scent stickers with masks to elevate the customer's mood and perception of personal space.
