Robert Frank Framing Dialogue

Avantika Wu
Graphic Designer

Work
Between Being & Nothingness
Book design/Exhibition

Mistify
Branding/Packaging/Business strategy

Mid–Autumn Festival
Event/Visual identity

Nexis
Font design

Robert Frank Framing Dialogue
Exhibition/Visual identity

Instagram

Special Exhibition to Commemorate Robert Frank's Centennial

In the history of photography, few works have changed the way we see, understand, and question reality as profoundly as Robert Frank's The Americans. In honor of the 100th anniversary of the birth of this great photographer, "Robert Frank Framing Dialogue" rekindles this visual journey across America, penetrating class, race, and loneliness in an immersive and interactive exhibition format.

Framing Dialogue is both a tribute to Frank's "framing" technique and a response to the "image question" he raised. Here, the image is no longer a silent record, but a question that continues to echo:
"Who has the right to narrate?"
"Do we see each other?"

Through modern interactive technology and 3D projection devices, the audience will no longer be a bystander, but will enter the image and start a dialogue with the moment framed by it–people and land, people and society, people and themselves.

The identity system design follows the 10:19 ratio of the U.S. flag.