X Game — avantikawu

Avantika Wu
Graphic Designer

About

Experiments
Motion/Creative Coding/3D Modeling...

Selected Work
Boba Tea Protein
Black Friday Campaign

N–close E–merge
MFA Thesis

Mistify
Branding/Packaging/Business strategy

Between Being & Nothingness
Book design/Exhibition

Mid–Autumn Festival
Event/Visual identity

Nexis
Font design

Robert Frank Framing Dialogue
Exhibition/Visual identity

X Games Rebrand

X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown.

IDENTITY

The logo draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.

The perspective type treatment captures the spirit of constant exploration, going extreme, and making a bold statement that pushes beyond the ordinary.

WEBSITE DESIGN

The website highlights this year’s latest and upcoming events, along with essential information. Visitors can explore past and present events and jump straight into any event page from the homepage

APPLICATIONS

I also designed an event app to help visitors navigate on-site with real-time updates, schedules, and event information. It enhances the live experience by keeping everything at their fingertips.

EDIA

SOCIAL MEDIA

OUTDOOR BILLBOARD

PRINTED COLLATERAL

MERCHANDISE